Web Survey Bibliography
With the rise in smartphone and other mobile device usage, survey organizations like the Census Bureau have begun rethinking their Web- survey screen designs. Studies in the market research sector are finding that, on average, 25% to 30% of respondents are choosing to do online surveys using their smartphones, depending on the population being studied. Hence, optimizing for mobile screens is now a priority. Research on the American Community Survey, a 40 minute mandatory survey sponsored by the Census Bureau, has shown that although the percentage of survey responses which come in via a smartphone or other smaller device is still relatively small, the characteristics of those who report via mobile devices is different – they are younger, more likely to be a minority and less educated (Horwitz, 2014). Because the American Community Survey has not been mobile optimized, there are more break-offs when completing the survey on a smartphones. Differential breakoffs by population groups could have measurement error consequences for the ACS. This presentation focuses on results of the smartphone usability testing of the current non -mobile optimized ACS. We conducted 30 interviews with participants in the Washington, DC metropolitan area. They all accessed and completed the current non-optimized ACS on their smartphone or tablet. During the testing, we observed possible errors made while completing the survey - both in terms of changes to the data reported and edits. We then debriefed participants after they complete the survey. This presentation focuses on the major challenges users encounter such as, screen size, the answer interface (aka the fat finger problem), and slow download speeds. Usability results focus on the characteristics of the screens which lead to the greatest potential measurement error during testing.
Web survey bibliography (30)
- Respondent mode choice in a smartphone survey ; 2017; Conrad, F. G., Schober, M. F., Antoun, C., Yan, H. Y., Hupp, A., Johnston, M., Ehlen, P., Vickers, L...
- Utilizing iPads in the Field; 2015; Kiser, P.
- Challenging Survey Screen Designs on Smartphones; 2015; Nichols, E. M.; Olmsted, E. L.
- Evaluating Visual Design Elements for Data Collection and Panelist Engagement; 2015; Christian, L. M.; Harm, D.; Langer Tesfaye, C.; Wells, T.
- Does the use of mobile devices (tablets and smartphones) affect survey quality and choice behaviour...; 2015; Liebe, U., Glenk, K., Oehlmann, M., Meyerhoff, J.
- When it comes to mobile respondent experience and data quality, survey design matters; 2014; Mitchell, N.
- The Changing Landscape of Technology and its Effect on Online Survey Data Collection; 2014; Mitchell, N.
- Survey participation via mobile devices in a probability-based online-panel: Prevalence, determinants...; 2014; Poggio, T., Bosnjak, M., Weyandt, K.
- Moving towards mobile ready web panels; 2014; Wijnant, A., de Bruijne, M.
- Developing A Web-Smartphone-Telephone Questionnaire ; 2013; Boreham, R., Wijnant, A.
- Measuring Compliance in Mobile Longitudinal Repeated-Measures Design Study; 2013; Link, M. W.
- Using smartphones in survey research: a multifunctional tool Implementation of a time use app; a feasability...; 2013; Sonck, N., Fernee, H.
- Internet as a new source of information for the production of official statistics. Experiences of Statistics...; 2013; Heerschap, N.
- Doing real time research: Opportunities and challenges; 2013; Back, L., Lury, C., Zimmer, R.
- Exploring factors associated with respondent mode choice for surveys using mobile devices.; 2013; Walton, L.
- Using Technology to Conduct Questionnaire Evaluations with Hard to Reach Populations ; 2013; Ridolfo, H., Ott, K.
- Comparing Tablet, Computer, and Smartphone Survey Administrations; 2013; Wells, T., Bailey, J., Link, M. W.
- Innovative Retention Methods in Panel Research: Can SmartPhones Improve Long-Term Panel Participation...; 2013; Dayton, J. J., Dyer, A.
- Cross-Platform Measurement: User Experience With a Smartphone and Web Self- Reported Data Collection...; 2013; Petras, A. P., Duan, S., Dan, O.
- Designing Surveys for Tablets and Smartphones; 2013; Lakhe, S., Nichols, E. M., Olmsted, M. G., King, T.
- PDAs in socio-economic surveys: instrument bias, surveyor bias or both?; 2013; Escobal, J., Benites, S.
- The smartphone psychology manifesto; 2012; Miller, G.
- What is Probit; 2011
- Mobile, webmail, desktops: Where are we viewing email now?; 2011
- Involve while you evolve. How to make mobile research work for everyone; 2011; Luck, K.
- Evaluating the usability of personal digital assistants to collect behavioral data on adolescents with...; 2011; McClamroch, K. J.
- Computer-assisted questionnaires may facilitate collection of quality-of-life (QOL) data: At a cost; 2006; Smith, Ad. B., Velikova, G., Wright, E. P., Lynch, P., Selby, P. J.
- Response order effects – how do people read?; 2003; Duffy, B.
- Response latency methodology for survey research: Measurement and modeling strategies; 2003; Mulligan, K., T., Mockabee, S. T., Grant, J. T., Monson, J. Q.
- Using touch screen audio-CASI to obtain data on sensitive topics; 2001; Cooley, P. C., Rogers, S. M., Al-Tayyib, A. A., Ganapathi, L. F., Willis, G. B., Turner, C. F.